Defined Communities

The Defined Communities at Bentley provide an enhanced environment of learning within the residence halls. Each community provides dedicated spaces for students with similar interests and passions to live and learn around a central theme or academic focus.

This initiative was brand new and needed a visual identity. In collaboration with their marketing manager, I created a system to better example what these communities were. The suite included a main logo and a set of icons and colors per community to help visually represent their focus. Once their visual brand was established, I created a set of printed cards that went into a holder that better explained each community and what purpose it served.